PCC Venture Launch is a modified version of the Lean Launchpad program being taught at the world’s top business schools. It originated with Steve Blank, who has taught these concepts at Stanford, UC Berkeley and Columbia, to name just a few. These are the same concepts used by the National Science Foundation in their Innovation Corp. program, which Steve helped develop.

The PCC Venture Launch program focuses on the 5 boxes on the right side of the Business Model Canvas, and teaches students how to apply the concepts to any idea they have now, or may have in the future. The bulk of this work takes place outside of the classroom, as students validate their assumptions with customer interviews.


  • Admission is by teams of 1-4 entrepreneurs.
  • Teams must apply and will be screened by the teaching team.
  • Your entire team must attend the first class to be enrolled.


  • Non students may also participate and/or serve as advisors to the teams.
  • Exceptions for team size will be made on a case-by-case basis.
  • This course is 100% remote through Zoom.

Attendance and Participation

  • Meetings are held Fridays beginning March 25, 2022 and run for 6 weeks. 
  • This is an intense program. If you cannot commit to 5 hours a week outside the classroom, this may not be for you.
  • We expect your attention during our presentations and those of your fellow participants.
  • During your classmates’ presentations you will be required to give feedback.

You will be spending a significant amount of time in between each of the lectures talking to customers. Each week your team will conduct customer interviews focused on a specific part of the business model canvas. This program is a simulation of what startups and entrepreneurship is like in the real world: chaos, uncertainty, impossible deadlines in insufficient time, conflicting input, etc.

Sitting in the back of the room are experienced instructors and professionals who have worked with hundreds of entrepreneurial teams. We won’t be lecturing in the traditional sense, but commenting and critiquing on each team’s progress. While the comments may be specific for each team, the insights are almost always applicable to all teams. 

While other teams are presenting the results of their weekly experiments, the rest of the participants are expected to attentively listen, engage, and react to what they see and hear. Sharing insights, experience, and contacts with each other is a key way that this unique laboratory achieves results

Startups communicate in a dramatically different style from the university or large company culture you may be familiar with. At times it can feel brusque and impersonal, but in reality is focused and oriented to create immediate action in time, and cash-constrained environments. We have limited time and we push, challenge, and question you in the hope you will quickly learn. We will be direct, open, and tough just like the real world. This approach may seem harsh or abrupt, but it is all part of our wanting you to learn to challenge yourselves quickly and objectively, and to appreciate that as entrepreneurs you need to learn and evolve faster than you ever imagined possible.

This program pushes many people past their comfort zone. You will be receiving critiques in front of your peers weekly, and the pace and the uncertainty pick up as the class proceeds. As part of the process, we also expect you to question us, challenge our point of view if you disagree, and engage in a real dialog with the teaching team.

This class is team-based, and you will be admitted as a team. Teams must submit a proposal for entry before the class begins. Projects must be approved before the class.

The teams will self-organize and establish individual roles on their own. There are no formal CEO/VPs, just the constant parsing and allocating of the tasks that need to be done.

This class hits the ground running. It assumes you and your team have read the assigned reading, viewed the online lectures, and prepared a set of customers to call on. A syllabus will be provided to accepted teams.

Your weekly presentations and final Lessons Learned presentations will be shared and visible to others. We may be video taping and sharing many of the class sessions.


Spring 2022 program begins March 25th.

See Important Dates for Information Sessions and Application Deadline.

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