About PCC Venture Launch

April 27, 2016

Venture Launch is a 6 week program of customer discovery for early stage startups. Teams will build a Business Model Canvas, and interview 10-15 customers per week to validate their assumptions about Value Propositions, Customer Segments, Channels, Customer Acquisition and Revenue Model. During class, you will give a 10 minute presentation on your findings, and the teaching team and your peers, will provide feedback and guidance. Each week will be a new adventure outside the classroom as you test each part of your business model and then share the hard earned knowledge with the rest of the class.

You will be getting your hands dirty talking to customers, partners and competitors as you encounter the chaos and uncertainty of how a startup actually works. You’ll practice evidence-based entrepreneurship as you learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, based on the customer and market feedback you gathered, you will use agile development to rapidly iterate your product or concept to build/design an MVP customers would actually buy.

At the end of this program, you will have the skills to apply lean methodology to any idea or pain point that you find in the market. The knowledge can be applied to your existing business or any startup idea that you may have in the future, and will be with you throughout your journey as an entrepreneur. We look forward to helping you Launch!